Stop guessing
what to eat.
Nutrition coaching built on evidence, not opinion, delivered through an app that works out your numbers, adjusts them every week based on what your body actually does, and tells you exactly what to do next.
It was never
your discipline.
Three things quietly end most nutrition plans, and none of them are about willpower.
The numbers were guessed
Most calculators use a generic formula and hand you one static target. It ignores your training, your body composition and what phase you are actually in, so it is wrong from day one and stays wrong.
Nothing ever changed
Your body adapts. Your targets did not. Four weeks in, the same numbers stop working and there is no mechanism to notice, so you assume you failed and stop.
There was no end in sight
Being told to eat in a deficit indefinitely is not a plan. Without a map showing when the hard part eases off, almost nobody lasts past week six.
Three steps, then
the app does the work.
Mark sets you up
Your profile, your goal and your starting point go in. Your macros are calculated from your lean mass, your activity, your training status and the phase you are starting in, then split differently for training days and rest days.
You log and weigh in
Log meals however suits you and step on the scales through the week. That is the whole daily ask. No spreadsheets, no weighing every vegetable, no maths.
It adjusts, every week
The app reads the whole week rather than one weigh-in, works out your real trend, compares it to what your current phase should be producing, and changes your numbers if they need changing.
You are not
“on a diet”.
You are on a plan with a beginning, a middle and an end, mapped out before you start so you can see exactly where you are and what is coming.
Fat loss
A deficit sized to your rate of loss, running for a set period rather than indefinitely.
Maintenance
A planned break at maintenance calories. Not falling off. Scheduled, and part of the method.
Second cut
Back into a deficit from a better starting point, with targets recalculated from real data.
Muscle gain
A controlled surplus to add size, because staying in a deficit forever is how people end up smaller and softer.
You see the whole timeline in the app. Not “eat less and hope”, but week 8 of a 12 week fat loss phase, with a maintenance break coming, and a muscle gain block after that. Mark can edit any of it at any point.
Whichever one you
will actually use.
Most apps give you a search box and expect you to adapt. Pick whatever is fastest in the moment.
Photo
Snap your plate and let the AI estimate what is on it.
Barcode
Scan the packet with your phone camera.
Voice
Say what you ate. No typing.
Search
Whole foods, Australian brands, takeaway and recipes.
Quick add
One tap for the things you eat constantly.
Recipes
Full recipes that scale per serving.
The whole thing
Macros that fit you
Calculated from your lean mass rather than a generic formula, then adjusted for your activity, your training status, your current phase, and whether it is a training day or a rest day.
A weekly coaching review
Every week you get a written review: what went well, what to focus on next, and where you sit in your plan. Based on your full week of data, not a single number on a scale.
An AI coach on tap
Ask it anything, any time. Why the scale moved up, what to eat to hit your protein, whether a supplement is worth it. Answers come from the same methodology the app is built on.
Meal plans and a shopping list
One tap builds a day of meals that hits your targets exactly. Save your favourites, and each one turns into a categorised shopping list you can tick off in the aisle.
“What should I eat?”
Forty grams of protein short at 8pm? It suggests specific foods and combinations to close the gap, rather than leaving you to work it out.
Progress you can actually see
Skinfold and circumference measurements, progress photos side by side, six week checkpoints and trend charts. The scale is one number among many, and often the least useful.
A reason to open it tomorrow
Points for logging, streaks with one free pass so a single bad day does not undo you, rotating daily challenges, levels and badges. Built to keep you going past the week most people quit.
Mark is watching
Everything you log lands on Mark's dashboard. He sees the same review you do plus the detail underneath it, and he gets flagged if something needs attention. You are not on your own with an app.
Your cycle is
part of the plan.
Most nutrition apps treat every week the same, so when water retention shows up on the scale in the back half of your cycle, it reads as failure. That single misreading ends more plans than almost anything else.
NutriCoach tracks your cycle phase alongside your nutrition and factors it into the weekly analysis. A normal fluctuation gets recognised as a normal fluctuation instead of triggering a panic or an unnecessary cut to your calories.
- Cycle phase tracked inside the nutrition system
- Weekly analysis accounts for luteal phase water retention
- No knee-jerk calorie cuts based on a misread week
- Your trend is judged over four weeks, not one morning
- Programmes with proper periodisation, not a random workout each day
- Progressive overload tracked automatically
- Swap any exercise your gym does not have
- Warm-ups, rest timers and strength charts built in
- Training days feed straight back into your macros
The gym half,
in the same app.
Nutrition and training are the same problem. Your programme sits in the same app, and what you actually do in the gym feeds back into what you eat: train hard, your numbers move to match.
No second subscription and no second app to remember.
Evidence, not opinion.
NutriCoach is built on the methodology taught in the Henselmans Personal Trainer Certification, the evidence-based programme run by researcher and educator Menno Henselmans.
In practice that means the specifics are chosen rather than guessed: lean-mass-based calculations instead of a generic formula, protein targets set per kilogram of bodyweight, diet breaks timed deliberately, phase lengths set to what the research supports, and an energy expenditure figure that is recalculated from four weeks of your own real data instead of trusting the original estimate.
You do not need to care about any of that. It is just the reason your numbers work.
Three ways to pay
The longer you commit, the less you pay
- Every plan includes the same thing: full NutriCoach access, training programmes, weekly coaching reviews and macro adjustments, and Mark reviewing your progress.
12 Months · $2,500
6 Months · $1,500
Weekly · $67 per week
All prices in Australian dollars. Weekly at $67 comes to $3,484 across a year, so 12 months up front saves $984 and 6 months saves $242 over the same period.
Before you start
Do I have to weigh and log everything forever?
No. Logging is how the app learns what is actually happening, and it matters most early on. There are six ways to log precisely because the goal is to make it take seconds. Plenty of clients move to quick-adds and repeat meals within a few weeks.
What if I have no idea what my macros should be?
That is the point. You do not work them out, the app does, from your lean mass, your activity, your training and the phase you are in. Then it changes them every week based on what your body actually does.
Is this just an app, or do I get actual coaching?
Both. The app handles the numbers, the tracking and the weekly analysis. Mark sees everything you log, gets the same weekly review you do plus the detail underneath it, and gets flagged when something needs attention.
Do I need a gym?
No. The training side works for gym or home, and exercises can be swapped for whatever equipment you have. The nutrition side works regardless.
What happens if I stop losing weight?
The app notices before you do. It reads your trend across the whole week and compares it against what your current phase should be producing. If the numbers need to change, they change, and the weekly review tells you why.
What is the difference between the three plans?
Access is identical on all three. 12 months is $2,500 up front, which works out to $48.08 a week. 6 months is $1,500 up front, or $57.69 a week. Weekly is $67 a week with no commitment, which comes to $3,484 across a year. Paying 12 months up front saves $984 against weekly, and 6 months saves $242 over the same period.
Let’s work out
your numbers.
You have guessed for long enough. Pick a plan and Mark will have you set up and eating to real targets this week.
See Pricing